Lorna Guest
|  | MTV Austria « Result #10 on Jun 9, 2006, 3:17pm » | |
MTV Austria is to launch its first localised programme from October 2006. MTV Austria (which is a specific feed of MTV Central to Austrian audiences) will launch MTV 6 Pack a new “saucy mixture” of entertainment which promises to contain interesting topics such as social issues, fashion, lifestyle, music, sport and trends that are specific to Austrian youth. Each show will feature six local presenters who will be specialised in a specific field. The first show will air for 15 minutes at 20:00 CET on Tuesday, October 5 with transmission of further shows throughout October and by the end of October; airing seven times a day on Tuesdays and Wednesdays replacing MTV News Updates which are featured on the MTV Central feed in Germany and Switzerland. MTV Austria manager Dieter Schuller stated “one can describe the style at the best show on MTV for entertainment”.
MTV Austria special presenters include: Tamee Harrison, Diva Malika, Dunja Stachl, Manuel Bretterbauer, Markus Zbonek and Benedict Krischke.
- MTV Austria –
MTV Austria is a specific feed of MTV Central also known as MTV Germany. MTV Austria is based on the well known format of MTV Central Europe launch as a German speaking MTV service in March 1997, sending its signal from Germany to Austria and Switzerland. MTV launched two separate advertising windows for Austria and Switzerland in 2006. MTV are currently looking at other opportunities for Austria “at present no further formats are in concrete planning but some hope for the future” as stated by MTV Austria manager Schuller.
www.mtvcentral.com (Austria) / www.mtv.de (Germany) / www.mtv.ch (Switzerland)
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